Beatrice Alda, a co-owner of Forever Films,
said that running a film and commercial production company out of Sag Harbor isn’t as
impossible as it seems, despite the distance
from Manhattan. Last week, she and her partner, Jennifer Brooke, shot their 13th commercial for their biggest client, 1.800.OKCable, at the Ross School.     

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January 3, 2005
Multichannel
Advertising/Marketing

Using R&B singers to tout the virtues of cable over satellite, the New York Metropolitan Marketing Co-op rolled out another effective spot on Dec. 26. R&B crooners Lady Najm and John Gordon sing a duet in the latest spot. The co-op, backed by Time Warner Cable, Cablevision Systems Corp., Comcast Corp. and U.S. Cable, featured a rock band in a similar spot for its 800-0K-Cable brand.

The R&B lyrics: "I love you because you're like cable. Satellite is not nearly as hot. It has no on demand; its high-def options are bland. But with cable I'm able to rewind, fast-forward and pause at will. With more movies and shows than anyone still, cause I love you like cable."